NFL at 100: Cowboys took control in the '90s as sport grew

FILE - In this Jan. 30, 1994, file photo, Dallas Cowboys running back Emmitt Smith (22) runs for short yardage against the Buffalo Bills during Super Bowl XXVIII action at the Georgia Dome in Atlanta. The NFL became a truly booming business in the 1990s, with multi-billion-dollar TV contracts, expansion to 30 teams, and a late-decade wave of new stadiums. Players began to pick up a bigger share of the wealth, with the dawn of unrestricted free agency. The results on the field were largely dominated by the NFC, with Smith and the Cowboys, Steve Young and the San Francisco 49ers, and Brett Favre and the Green Bay Packers enjoying the most success. (AP Photo/Susan Ragan, File)

FILE - In this Jan. 29, 1995, file photo, San Francisco 49ers' quarterback Steve Young (8) runs over San Diego's Darrien Gordon (21) for a first down during the first quarter of Super Bowl XXIX at Joe Robbie Stadium in Miami. The NFL became a truly booming business in the 1990s, with multi-billion-dollar TV contracts, expansion to 30 teams, and a late-decade wave of new stadiums. Players began to pick up a bigger share of the wealth, with the dawn of unrestricted free agency. The results on the field were largely dominated by the NFC, with Emmitt Smith and the Dallas Cowboys, Young and the 49ers, and Brett Favre and the Green Bay Packers enjoying the most success. (AP Photo/Andrew Innerarity, File)

FILE - In this Nov. 21, 1999, file photo, Green Bay Packers quarterback Brett Favre (4) drops back to pass while being rushed by Detroit Lions' Allen Aldridge in the fourth quarter of an NFL football game in Green Bay, Wis. The NFL became a truly booming business in the 1990s, with multi-billion-dollar TV contracts, expansion to 30 teams, and a late-decade wave of new stadiums. Players began to pick up a bigger share of the wealth, with the dawn of unrestricted free agency. The results on the field were largely dominated by the NFC, with Emmitt Smith and the Dallas Cowboys, Steve Young and the San Francisco 49ers, and Favre and the Packers enjoying the most success. Oct. 12, 2014. (AP Photo/Mike Roemer, File)