Drinkers want fizz, low carbs, and Super Bowl ads reflect it
This undated image provided by Michelob ULTRA shows Usain Bolt in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

This undated image provided by Michelob ULTRA shows Usain Bolt in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

Jan. 30, 2020 03:09 PM EST
This undated image provided by Michelob ULTRA shows from left, Brooke Sweat, John Cena, Kerri Walsh Jennings and Jimmy Fallon in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

This undated image provided by Michelob ULTRA shows from left, Brooke Sweat, John Cena, Kerri Walsh Jennings and Jimmy Fallon in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

Jan. 30, 2020 03:09 PM EST
This undated image provided by Michelob ULTRA shows John Cena, right, Jimmy Fallon, center, and the Roots in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

This undated image provided by Michelob ULTRA shows John Cena, right, Jimmy Fallon, center, and the Roots in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

Jan. 30, 2020 03:09 PM EST
This undated image provided by Bud Light shows Post Malone in a scene from the company's 2020 Super Bowl NFL football spot. Anheuser-Busch is having fans choose between two ads that feature singer Post Malone sipping a fruity new Bud Light Seltzer. (Bud Light via AP)

This undated image provided by Bud Light shows Post Malone in a scene from the company's 2020 Super Bowl NFL football spot. Anheuser-Busch is having fans choose between two ads that feature singer Post Malone sipping a fruity new Bud Light Seltzer. (Bud Light via AP)

Jan. 30, 2020 03:10 PM EST
This undated image provided by Michelob ULTRA shows John Cena, left, and Jimmy Fallon in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

This undated image provided by Michelob ULTRA shows John Cena, left, and Jimmy Fallon in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

Jan. 30, 2020 03:09 PM EST
This undated image provided by Michelob ULTRA shows Kerri Walsh Jennings, left, and Brooke Sweat in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

This undated image provided by Michelob ULTRA shows Kerri Walsh Jennings, left, and Brooke Sweat in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)

Jan. 30, 2020 03:09 PM EST