Sports betting ads: Industry weighs how much is too much?

A teller counts money at the sports book at Bally's casino on. Jan. 29, 2020 in Atlantic City, N.J. With advertisements for sports betting blanketing the airwaves, some in the industry and their pro sports and technology partners are starting to ask how much is too much? (AP Photo/Wayne Parry)

A clerk counts money at the sports book at Freehold Raceway on Oct. 24, 2020, in Freehold, N.J. With advertisements for sports betting blanketing the airwaves, some in the industry and their pro sports and technology partners are starting to ask how much is too much? (AP Photo/Wayne Parry)