Alcoholic beverage retail
This undated image provided by Michelob ULTRA shows Usain Bolt in a scene from the company's 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out. (Michelob ULTRA via AP)
Drinkers want fizz, low carbs, and Super Bowl ads reflect it

By Dee-Ann Durbin Jan. 30, 2020 03:21 PM EST