Corporate sponsorship
FILE - People line up to make sports bets at the Borgata casino in Atlantic City, N.J., March 19, 2021. Gambling has gone from the forbidden topic in the NFL to a key part of the league's present and future. The days of lobbying against widespread legalized sports betting, preventing broadcast partners from even discussing point spreads and even prohibiting players from holding a fantasy football convention because it was at a casino are firmly in the past. (AP Photo/Wayne Parry, File)
Once forbidden, gambling now embraced by NFL

By Josh Dubow Nov. 22, 2022 01:10 PM EST

This drone photo shows Heinz Field in Pittsburgh, Monday, July 11, 2022. The naming rights for the stadium have been awarded to Acrisure, a Grand Rapids, Mich.-based insurance company with ties to Pittsburgh Steelers minority owner Thomas Tull. (AP Photo/Gene J. Puskar)
Heinz out, Acrisure in as Steelers' stadium sponsor

Jul. 11, 2022 03:05 PM EDT

Florida State head coach Leonard Hamilton reacts to a play during an NCAA college basketball game against Virginia in Charlottesville, Va., Saturday, Feb. 26, 2022. (AP Photo/Andrew Shurtleff)
Study: Percentage of Black college coaches remains low

By Steve Reed Mar. 03, 2022 03:13 PM EST

FILE - Jacksonville Jaguars owner Shad Khan is shown on the field before an NFL football game against the Miami Dolphins at Tottenham Hotspur Stadium in London, Sunday, Oct. 17, 2021. If a 40-point drubbing at New England didn’t get Jacksonville owner Shad Khan’s full attention, then what’s being planned for the team's season finale just might. Frustrated fans are revolting against the Jaguars and have Khan in their crosshairs. (AP Photo/Gary McCullough, File)
Jaguars sponsor sues to have name removed from 'clown game'

By Mark Long Jan. 07, 2022 04:28 PM EST

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...

FILE - In this Dec. 22, 2019, file photo, Oakland Raiders quarterback Derek Carr is sacked by Los Angeles Chargers defensive end Joey Bosa during the first half of an NFL football game in Carson, Calif. Teams could afford recent contracts like the megabucks given to Patrick Mahomes and Bosa under normal circumstances. Because of economic effects from the coronavirus pandemic, future player deals and a salary cap that will be adjusted due to some monetary setbacks, upcoming free agents might find the marketplace tighter. (AP Photo/Marcio Jose Sanchez, File)
NFL faces tough times for 2020, then bright economic outlook

By Barry Wilner Sep. 01, 2020 04:51 PM EDT

FILE - In this Sept. 10, 2017, file photo, fans stand for the national anthem at New Era Stadium before an NFL football game between the Buffalo Bills and the New York Jets in Orchard Park, N.Y. New Era Field will no longer be the name of the stadium, after the global sports headware and clothing apparel company asked to be released from its naming rights and sponsorship agreement. No reason was provided for the move, announced Wednesday, July 15, 2020. (AP Photo/Frank Franklin II, File)
New Era asks to pull out of Bills stadium naming rights deal

By John Wawrow Jul. 15, 2020 06:17 PM EDT

FILE - In this Dec. 9, 2018, file photo, FedEx Field is less than full during the second half of an NFL football game between the Washington Redskins and the New York Giants in Landover, Md. The title sponsor of the Redskins’ stadium wants them to change their name. FedEx said in a statement Thursday, July 2, 2020, “We have communicated to the team in Washington our request that they change the team name.“ (AP Photo/Mark Tenally, File)
Sponsor FedEx asks Redskins to change their name

Jul. 02, 2020 07:46 PM EDT

NFL awards 4 projects in helmet safety development program

By Barry Wilner Jun. 30, 2020 11:00 AM EDT
Four organizations have been awarded a total of $1.37 million by the NFL to support the creation of their helmet prototypes. As part of the...

FILE - In this Dec. 23, 2018, file photo, Buffalo Sabres co-owner/president Kim Pegula stands on the field before an NFL football game between the Buffalo Bills and New England Patriots in Foxborough, Mass. Pegula is staying on as Sabres president with a continued focus on making the small-market franchise economically sustainable, while in the face of criticism the team has been mismanaged under her leadership. The team's co-owner told The Associated Press in a recent interview she believes she remains the best-suited for the job to streamline the operation, while acknowledging the process has taken longer than expected. (AP Photo/Steven Senne, File)
Pegula focused on efficiency; staying on as Sabres President

By John Wawrow Jun. 11, 2020 02:54 AM EDT

FILE - In this Sunday, Sept. 22, 2019, file photo, championship banners hang at Gillette Stadium before an NFL football game between the New England Patriots and the New York Jets, in Foxborough, Mass. The home of the Patriots has a new sponsorship deal with Abacus Health Products that will put the cannabidiol company's hemp leaf logo on a water tower looming over the stadium and on a sign overlooking an entrance. (Winslow Townson/AP Images for Panini via AP, File)
CBD company to advertise at doorstep of Patriots' stadium

By Jimmy Golen Oct. 25, 2019 01:49 PM EDT

FILE - In this Aug. 29, 2019, file photo, fans head into the Denver Broncos team store below the south scoreboard in Mile High Stadium before an NFL preseason football game between the Arizona Cardinals and the Broncos in Denver. The Broncos announced on Wednesday, Sept. 4, 2019, that they will partner with Colorado-based Empower Retirement on a 21-year deal to name the stadium "Empower Field at Mile High." (AP Photo/David Zalubowski, File)
APNewsBreak: Broncos, Empower ink 21-year naming rights deal

By Arnie Stapleton Sep. 04, 2019 03:35 PM EDT

Construction workers continue work in the bowl of the NFL stadium rising in Inglewood, Calif., Tuesday, July 30, 2019. The multi-billion-dollar complex is on schedule to open in July 2020. Officials from the NFL, the Los Angeles Rams and the Los Angeles Chargers toured the stadium as part of early preparations for the Super Bowl in February 2022. (AP Photo/Greg Beacham)
American Airlines first sponsor for Rams, Chargers stadium

By Joe Reedy Aug. 06, 2019 09:03 PM EDT